MINDSET KOMBUCHA
Connect the Mind and Body.
Mindset is a kombucha brand designed to nourish both gut and mind. Naturally fermented and infused with CBD, it brings together two wellness worlds, digestive health and mental clarity all into one.
The goal was to create a brand that feels calm, confident, and health-forward. We wanted it to stand out in the wellness space without losing authenticity or approachability.
RESPONSIBILITES:
Brand Identity. Packaging Design. Production Oversight. Social Media Design.
DESIGN DIRECTION
We developed a soft yet striking visual language that reflects balance and clarity. A refined logo, calming colour palette, and minimal layout system work together to create shelf standout while conveying trust and wellbeing.
Messaging is simple and purposeful. Every element supports the product’s mission and that is to help people feel more connected to their bodies and to their minds.
Mindset speaks with calm conviction. The tone is approachable and sincere inspiring confidence in natural wellness without overwhelming jargon. It invites consumers into a mindful balanced lifestyle.
The packaging achieves clarity and simplicity using clean lines and subtle textures to emphasize purity and quality. It feels modern yet warm drawing attention in a crowded market through understated confidence.
