Portofino Bakery
Putting Soul Back in the Dough
Portofino is a Canadian bread brand known for doing things properly. Their dough is slow-fermented for real flavour and they never cut corners with ingredients. It's honest bread with serious soul.
The brief was to create packaging that reflects the brand’s bold personality and commitment to quality. It needed to feel confident and rebellious.
Responsibilities
Packaging Design. Production Oversight. Illustration Briefing. Lead Design Director.
Design Direction
We developed a bold, expressive visual system built around custom hand painted lettering to bring raw energy to the packaging. The typography is loud, natural and imperfect, sitting at the heart of the brand’s visual identity.
A strong layout system creates confident shelf presence, supported by texture and clear messaging that reinforce the product’s honesty. This bread has nothing to hide. It is made with real ingredients, each chosen with purpose.
