Eight Degrees x Jameson Limited Edition Release
Rack ‘Em Up Series
Eight Degrees Brewing’s eighth birthday inspired the Rack ’Em Up Series. A playful collection of eight limited-release beers. I created a bold and energetic visual system using expressive typography, vibrant colour and modular layouts that gave each beer a distinct personality while still working as a unified set. The Metric Stout from this series later caught the attention of Jameson who used the beer barrels for a special Crested 10 release and adapted my packaging design for the whiskey label.
Responsibilities
Packaging Design. Design Direction. Production Artwork. Project Oversight.
Eight Degrees x Jameson Limited Edition Release
Irish Munro Series
The following year The Irish Munro Series took inspiration from Ireland’s eight highest peaks. Clean linework, contour patterns and mountain silhouettes shaped a more refined and nature-led design system. Once again, Jameson selected one beer from the collection which was Devil’s Ladder Belgium Tripel to age their next Crested 10 expression and reinterpreted the label artwork into the whiskey packaging.
Responsibilities
Packaging Design. Design Direction. Production Artwork. Project Oversight.
