BODY ENERGY CLUB
Rebranding for Clarity, Impact & Wellness
Body Energy Club, a long-standing wellness brand founded in 2002 in Vancouver, had grown significantly—expanding to multiple brick-and-mortar stores across North America and becoming one of Canada’s largest online supplement retailers. However, with an overwhelming product catalog of nearly 200 items and a clinical, outdated design, their digital presence lacked cohesion and impact. The brand’s identity was diluted, and users struggled to navigate the cluttered online space
RESPONSIBILITES:
Complete Rebrand, Full Packaging Design, SKU System Development, Iconography Design
DESIGN DIRECTION
I led the creative direction for the Zenith collaboration, developing a visual concept that aligned with Bleed From Within’s album artwork and Overtone’s brand identity. I designed a custom can label that doubles as a poster, wrote all campaign copy including
a six-part social media rollout, product descriptions, and retail mailer content. I also planned the marketing strategy and coordinated the brand collaboration to ensure a cohesive launch across both audiences.
More than just a beer launch
This was more than a beer launch—it was a cross-medium collaboration between craft beer and heavy music, built on shared values of bold creativity and local pride.
