XYON MEN’S HEALTH CARE
Advanced Topical Gel
XYON elevates men’s health with a refined approach to hair loss care. The Advanced Topical Gel combines cutting-edge science with minimalist high-end design reflecting the modern man’s pursuit of performance and style. Every element from the carefully formulated product to the sleek packaging was crafted to communicate confidence and sophistication.
RESPONSIBILITES:
Packaging Design. Production Oversight. Photography Briefing. Art Director. UI Web Design Lead.
Design Direction
Working closely with the Creative Director and Art Director I developed visual concepts that align with XYON’s premium positioning. The packaging is minimalist and sophisticated with clean lines and precise typography to convey scientific innovation and modern masculinity. I oversaw all artwork before print to ensure every element met the brand’s high-quality standards.
I also led the creation of an animated website designed to showcase detailed product information while maintaining an elegant and intuitive user experience. Beyond design I managed illustration and photography briefs to ensure a cohesive creative direction and presented concepts to client teams clearly explaining the strategic thinking behind each idea.
I guided junior designers and interns through real-world projects across packaging, photography, illustration, and a fully animated website. I collaborated with marketing and website agencies to ensure all elements came together seamlessly while maintaining a consistent visual identity and user experience.
The result is a fusion of performance and style positioning XYON as a leader in men’s health care and demonstrating the ability to deliver complex design solutions across diverse touchpoints.
