XYON Men’s Health Care
Advanced Topical Gel
XYON elevates men’s health with a refined approach to hair loss care. The Advanced Topical Gel combines cutting-edge science with minimalist high-end design reflecting the modern man’s pursuit of performance and style. Every element from the carefully formulated product to the sleek packaging was crafted to communicate confidence and sophistication.
Responsibilities
Packaging Design. Production Oversight. Photography Briefing. Art Director. UI Web Design Lead.
Design Direction
Working closely with the Creative Director and Art Director I developed visual concepts that align with XYON’s premium positioning. The packaging is minimalist and sophisticated with clean lines and precise typography to convey scientific innovation and modern masculinity. I oversaw all artwork before print to ensure every element met the brand’s high-quality standards.
I also led the creation of an animated website designed to showcase detailed product information while maintaining an elegant and intuitive user experience. Beyond design I managed illustration and photography briefs to ensure a cohesive creative direction and presented concepts to client teams clearly explaining the strategic thinking behind each idea.
I guided junior designers and interns through real-world projects across packaging, photography, illustration, and a fully animated website. I collaborated with marketing and website agencies to ensure all elements came together seamlessly while maintaining a consistent visual identity and user experience.
The result is a fusion of performance and style positioning XYON as a leader in men’s health care and demonstrating the ability to deliver complex design solutions across diverse touchpoints.
