Mindset Kombucha Infused with CBD
Mindset is a kombucha brand designed to nourish both gut and mind. Naturally fermented and infused with CBD, it brings together two wellness worlds, digestive health and mental clarity all into one.
The goal was to create a brand that feels calm, confident, and health-forward. We wanted it to stand out in the wellness space without losing authenticity or approachability.
Connect the Mind and Body.
Responsibilities
Brand Identity. Packaging Design. Production Oversight. Social Media Design.
Design Direction
We developed a soft yet striking visual language that reflects balance and clarity. A refined logo, calming colour palette, and minimal layout system work together to create shelf standout while conveying trust and wellbeing. Messaging is simple and purposeful, with every element supporting the product’s mission: to help people feel more connected to their bodies and minds.
Mindset speaks with calm conviction. The tone is approachable and sincere, inspiring confidence in natural wellness without overwhelming jargon. The packaging achieves clarity and simplicity through clean lines and subtle textures that emphasize purity and quality. It feels modern yet warm, drawing attention in a crowded market through understated, confident design.
